Absolute Alignment to help drive workshop profits in growing market
Absolute Alignment, the Hampshire-based wheel alignment equipment suppliers, will be exhibiting its market-leading products at Automechanika Birmingham to be held at the NEC on 6th – 8th June.
Absolute Alignment are the experts in wheel alignment equipment and its Technical Team will be on hand to advise how best to profit from this growing market. Offering wheel alignment services is a sure-fire way to develop a workshop’s profits and the company has a full range of aligners to suit any size of business.
Technical Director Chris Dear comments: “We’re seeing massive growth in the demand for wheel alignment equipment, driven both by increasing numbers of cars on the road and their longevity. Even without factoring in pothole damage, an older car is more likely to suffer worn suspension components that require re-alignment after repair.”
Chris reports that the company is also seeing a rise in sales due to the replacement of ageing wheel alignment equipment at workshops already offering the service. “The latest kit is faster, more convenient and crucially can be linked to ADAS calibration systems to open a whole new sales stream.”
With the AA called to 1900 “pothole incidents” every DAY in March 2023, totalling 10,000 more call outs than in March 2022, drivers are 1.6 times more likely to break down due to repeated wear caused by potholes than they were 2006. This is a market that’s not going to dwindle any time soon, and Absolute Alignment is perfectly placed to help workshops profit from it. “We only sell wheel alignment systems,” continues Chris, “and because of that we can give specialist support to workshops and even produce our own systems developed with particular market segments in mind.”
Absolute Alignment’s wares will be on display on stand W60 in Hall 18. Entry to Automechanika is free. Anyone who can’t make the exhibition but would like details on the latest wheel alignment equipment should check out www.absolutealignment.co.uk or call the Technical Team on 01252 549340.