Privacy policy


Absolute Alignment Limited protects and respects your privacy and we look after your personal information carefully in line with data protection and privacy laws. Below we detail the information we collect concerning you and how that information is used.

Please read this policy in order to understand when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

We may change this policy from time to time so please check this page occasionally to ensure you are happy with any changes. By accessing and using our services, you agree to the terms of this privacy policy.

Any questions regarding this policy and our privacy practices should be sent by email to

Absolute Alignment Limited is a company registered in England and Wales (registered number is 07343140) with a business office at 7 Alexandra Road, Farnborough, GU14 6BU. Our VAT registration number is TBA.


Our services may include (without limitation) social media and/or interactive applications, audio visual content, text, photographs, forums, advertising and other product sales which we may offer on our website or media platforms which, for example, may enable you to view our content over a mobile or Wi-Fi network (the ‘Services’). This policy covers all of the Services and any reference to ‘you’ or ‘your’, means you as the user of our Services. This policy applies to the collection and use of your information by us and parties that we authorise (such as our suppliers and sub-contractors).


The information we collect varies depending on which of our Services you are using. The information that we may collect includes:

  • Your name, address, postcode, email address, telephone number and service details (if applicable);

  • Information about your use of our Services including details of your internet protocol (IP) address, operating system, browser version, cookie details, the content you viewed on our Services, how long you stayed and on which pages, and your navigation around the Services;

  • Location data from your IP address or by accessing global positioning functionality on your device (e.g. GPS);

  • Other data from time to time to help us provide you with improved products and services.


We (or our authorised third parties) may collect information about you:

  • When you view products on our website;

  • When you contact us with an enquiry or other feedback;

  • When you participate in interactivity, for example, when you submit an entry to a competition or prize draw;

  • Through the use of ‘cookies’ and/or other devices;

  • When you disclose your personal information to us or otherwise through the Services at any other point.


In addition, in common with many other online services, we and our authorised third parties may use ‘cookies’ and/or other tools to store and sometimes track information about you.


Your information may be used by us and our authorised third parties to:

  • Monitor, develop and improve the Services and/or your experience;

  • Assist in and administer the provision of Services to you;

  • Send you or provide you with product and service recommendations;

  • Process payments from you to us (where applicable) on our behalf;

  • Process and deal with any complaints or enquiries made by or about you;

  • Investigate any breach of terms and conditions otherwise relating to you;

  • Contact you with service messages;

  • Administer the prize if you are a prize winner, and to publish or otherwise make available a list of prize winners;

  • Provide you with access to one or more social networking sites from the Services. Any personal data shared with a third party social network provider will be processed in accordance with their own privacy policy; and/or

  • Process a job application;

  • Held for employment purposes.

We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.


We will only send you marketing messages where you indicate that you consent (i.e. by ‘opting-in’) to receiving such messages. Where we have your consent or are otherwise permitted to do so, we may:

  • Send you information by email about existing and new services and special offers from us;

  • Send you information by email about related products or services of selected third parties that may be of interest to you; and

  • Pass your details to selected third parties so that they may send you information by email about products or services that may be of interest to you.

To stop receiving marketing communications from us, you can use the ‘unsubscribe’ facility contained in any such communication, or you can email us at the email address set out in this policy below stating that you do not wish to receive further communications from us.


We will not sell or rent your information to third parties. We will not share your information with third parties for marketing purposes unless you have specifically given us permission to do so.

We may pass information about you to other parties as follows:

  • To third parties working on our behalf such as our employees, contractors, suppliers and/or agents including without limitation our customer care teams to administer the Services provided to you by us now or in the future. However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the services and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes;

  • Where we have your consent to do so, for marketing communications;

  • As part of general statistical information about the Services’ user base, sales patterns, traffic volumes and related matters. These details will not include information personally identifying you;

  • To the police and/or other emergency services, regulatory bodies or legal advisers in connection with any alleged criminal offence, major incident, unlawful activity or suspected breach of terms and conditions. We will co-operate with any law enforcement authorities or court order requesting or directing us to disclose the identity or location or any information about anyone for the prevention or detection of crime. We shall not be obliged to give you any further notice of this;

  • Where relevant, the user name and some profile information you voluntarily provide may be published on areas of the Services such as forums, chat rooms or pages where user submissions are displayed and this will be the identity by which you are known on those areas. Please always think carefully before disclosing information to other users or otherwise making your information publicly available.

Please note this policy does not cover companies, services or applications that we do not own or control, or people that we do not employ or manage, including (without limitation) third party websites or applications/widgets (e.g. from ‘social media’ platforms such as Facebook or Twitter) which we link to or offer via our Services, nor does it cover advertisers. Also, it does not cover certain pages and services provided via our Services which are hosted, managed and operated by other parties. These services, applications and third parties may have their own privacy policies and/or terms and conditions of use, which we recommend you read before using any such services. These third parties and services are wholly independent of us and are solely responsible for all aspects of their relationship with you and any use you may make of such services.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we are under a duty to disclose or share your personal data in order to comply with any legal obligations. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.


We endeavour to take all reasonable steps to protect your personal information. Where reasonably possible we use industry-standard technology to allow for the encryption of sensitive information.

Non-sensitive details (i.e. your email address) are transmitted normally over the internet, and this can never be guaranteed 100% secure. As a result, whilst we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Please always think carefully before disclosing information to other users or otherwise making your information publicly available. It is important that you are aware that any information you disclose to another user may then be disclosed by that user. We have no responsibility or control over the contents of communications made between users of our Services.


The accuracy of your information is important to us. If you wish to update your details, or have any queries or complaints, then please email us at

You have the right to ask for a copy of the information Absolute Alignment Limited holds about you.

© 2024 Absolute Alignment is a limited liability company registered in England & Wales. Company Number 07343140
Unit 3 Beechnut Industrial Estate
Beechnut Road
GU12 4JA

t: 01252 549340